Fine Jewelry Stores Have Access to Special Events & Giveaways While Helping Combat Veteran Suicide
The Jewelry Republic and NASCAR driver Colin Garrett announced today an initiative to help boost economic recovery efforts for small business. The initiative is opening wholesale open to buy (OTB) jewelry opportunities to fine jewelry stores operating within all NASCAR markets, and allows these jewelers to participate in a national NASCAR marketing campaign.
As part of NASCAR driver Colin Garrett’s National Awareness Campaign to combat veteran suicide, participating jewelers will have the opportunity to hold special events and giveaways with Garrett, among other marketing opportunities.
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The Jewelry Republic partners with Garrett’s crowdfunded NASCAR Xfinity Series team to promote free life saving services offered by Racing For Heroes and The Rosie Network. These services are needed more than ever due to the effects of the COVID-19 shutdown.
Opportunity Summary:
The Jewelry Republic will coordinate “meet the driver” opportunities for participating jewelers to interact with Colin Garrett, driver of the NASCAR Xfinity Series No. 26 Toyota Supra of Sam Hunt Racing, and the only driver whose team is dedicated to combating veteran suicide. Autographed swag, Q&A and store shout-outs will make for an exciting store/customer event.
- Customers to meet professional NASCAR driver Colin Garrett, driver of Sam Hunt Racing’s No. 26 Toyota Supra car.
- Drive traffic to your store
- Autographed swag giveaways
- Support a wonderful Veteran nonprofit cause
- Your company logo on the team website
- Various social media shoutouts
A passion of The Jewelry Republic is to give back by bringing awareness to causes that have personally affected the owner and employees of the company. Partnerships with these Veteran Support Organizations help to further its mission to support military Veterans and Spouses in the advancement of their careers and, ultimately, the quality of their lives.
Greg Boudah, founder of The Jewelry Republic and a Marine Veteran said, “We’re inspired by our military community and the unique American character we all share to stand up for our beliefs and fight for what’s most important – in this case, raising awareness and funds to end Veteran suicide. Our business, product quality and values align with our customers and it shows.”
Charles Mund, Chief Operating Officer, declared. “It’s come together so well and we did it as a united front, for the right cause at the right time. You couldn’t ask for anything greater and more humbling to be a part of.”
Lisa Kipps-Brown, military spouse and pro bono marketing strategist for the crowdfunded NASCAR team, said “Through my work with economic development organizations, I see first hand the devastating effects the shutdown has had. Small businesses need all the help they can get. The Jewelry Republic has put together a unique opportunity for them to participate in a national NASCAR marketing campaign while also being part of something bigger: the fight against veteran suicide.
Both of team driver Colin Garrett’s brothers are both Active Duty Army, making Veteran, Active Duty, and military family issues personal to him.
“Our Team is dedicated to preventing suicide in the military community and helping Veterans and military families live the American Dream they give so much to protect,” Garrett said. “The Jewelry Republic hires from within the military community, empowering military families to reach their own American Dream. They’re the perfect fit for our mission and we’re proud to have them as part of the team!”
“Rosie stands for the American Entrepreneurial Spirit this country was built on and we believe those who serve have earned the right to the American Dream of business ownership.” said Stephanie Brown, CEO and Founder of The Rosie Network.